A global financial institution making rapid strides into the peer-to-peer digital wallet social payment sphere.
Operating in a startup environment within the larger organization, this role forms part of the team which is responsible for leading the internal and external marketing strategy to build the digital wallet product in Hong Kong and beyond over the next few years.
Reporting to the Head of Commercialization, you will be responsible for developing the overall Product Marketing plans and lead the campaigns execution for the year with a mission to grow digital acquisition, engagement and sales strategy.
You will work with cross functional teams and senior stakeholder within the organization. You will scope requirements, onboard and manage agencies and 3rd party vendors, oversee budget planning, analyze campaign performance and consolidate KPI measurements to deliver recommendations and group reporting.
?You have at least 8 years of total experience with a strong digital campaign expertise and commercial marketing experience, ideally within a retail or financial services institution with mobile app product marketing experience.
You are both very commercially and creatively driven, i.e. you can analyze revenue and have a very strong commercial sense, but you can also think creatively and innovatively to see simplicity at the far side of complexity.
You bring a deep understanding of technology developments and emerging consumer and industry trends. You are familiar with Mailchimp, Sengrid, SalesForce and Facebook analytics.
You are flexible and can adapt to change (startup environment) and have experience in crisis management.
English is mandatory, Cantonese is a plus.
Working location: Causeway Bay, Hong Kong
Salary: HKD 50-70k
For more information, please contact email@example.com
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